Digital marketing is an exciting and booming industry. And since the world has moved all the business online, digital marketing has gained even more prominence. However, there is a talent gap; the demand for digital marketers exceeds the supply, making digital marketing a promising career.
Plus, the trends keep changing every day, and if you’d like to work in an evolving industry, digital marketing will be an exciting career option. Aspiring digital marketers, business owners, website owners, freelancers, and professionals can participate in a marketing course to up their sales or businesses. So keep learning and exploring!
Image | 1 ![]() Simplilearn | 2 ![]() Udacity | 3 ![]() IIM SKILLS | 4 ![]() edX | 5 ![]() UpGrad | 6 ![]() Amity Online | 7 ![]() NIIT | 8 ![]() Udemy | 9 ![]() Udemy | 10 ![]() Internshala |
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Name | Digital Marketing Specialist | Become a Digital Marketer Nanodegree Program | Digital Marketing Master Course | Digital Marketing Strategies by Kellogg School of Management | PG Certification in Digital Marketing and Communication | Post Graduate Diploma in Marketing and Sales Management | Social Media Marketing Short-Term Course | The Complete Digital Marketing Course – 12 Courses in 1 | Digital Marketing Masterclass – 23 Courses in 1 | Learn Digital Marketing |
Features | Learn to Use Over 40 Marketing Tools | A BootCamp Nanodegree to Stay in Sync | Boost Your Employability With IIM | Learn Marketing With Artificial Intelligence | PG-Level Course in Digital Marketing | 2 Year PG Diploma in Marketing | A Brief Course for Social Media Marketing | All-in-One to Test the Waters | A 32-Hour Rapid Course on Marketing | A Summer Course That Introduces You to Marketing |
Price Starts at | ₹59,999.00 | ₹58,279.00 | ₹29,999.00 | ₹194,875.00 | ₹87,750.00 | ₹200,000.00 | ₹6,700.00 | ₹8,640.00 | ₹8,640.00 | ₹4,499.00 |
Duration | 4 months | 3 months | 3 months | 2 | 6.5 to 11 months | 2 years | 40 hours | 24 hours | 32 hours | 6 weeks |
Modules | 8 | 9 | 40 | 8 | 7 | 4 (semesters) | 3 | 12 | 23 | 7 |
Special Features | Further advanced studies, 35 live lectures | Live Q & A sessions with experts | 60 hours live classes, lifetime access | Real-life case studies like FedEx | Post Graduation recognition from MICA | NAAC accredited | Graded certificate | Lifetime access | Liftetime access | Placement assistance |
Topics Covered | SEO, Mobile Marketing, Social Media, Content Marketing, PPC, and more | SEO, SEM, Social Media Marketing, Content Strategy, Email Marketing, and more. | SEO, SMM, SEM, Email Marketing, Affiliate Marketing, and more | Brand story telling, Customer Segmentation, Content Strategy, Behavioural Analysis | Content Marketing, Branding, Marketing Analytics, SEO, and more. | Brand Strategies, Ad Campaigns, Sales, Marketing Strategies, SEO, and more. | Digital Marketing Fundamentals, Social Media Marekting, Content Marketing. | SEO, Copywriting, Email Marketing, Facebook Ads, and more. | Branding, YouTube Marketing, SEO, SMM, and more. | Blogging, Web Analytics, SEO, SMM, Email Marketing, and more. |
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Many reputable services like Coursera, UpGrad, and edX collaborate with universities to design courses. Platforms like Udemy and Internshala provide courses from industry experts.
From ₹59,999.00
Duration | 4 months |
---|---|
Modules | 8 |
Special Features | Further advanced studies, 35 live lectures |
Topics Covered | SEO, Mobile Marketing, Social Media, Content Marketing, PPC, and more |
From ₹58,279.00
Duration | 3 months |
---|---|
Modules | 9 |
Special Features | Live Q & A sessions with experts |
Topics Covered | SEO, SEM, Social Media Marketing, Content Strategy, Email Marketing, and more. |
From ₹29,999.00
Duration | 3 months |
---|---|
Modules | 40 |
Special Features | 60 hours live classes, lifetime access |
Topics Covered | SEO, SMM, SEM, Email Marketing, Affiliate Marketing, and more |
From ₹194,875.00
Duration | 2 |
---|---|
Modules | 8 |
Special Features | Real-life case studies like FedEx |
Topics Covered | Brand story telling, Customer Segmentation, Content Strategy, Behavioural Analysis |
From ₹87,750.00
Duration | 6.5 to 11 months |
---|---|
Modules | 7 |
Special Features | Post Graduation recognition from MICA |
Topics Covered | Content Marketing, Branding, Marketing Analytics, SEO, and more. |
From ₹200,000.00
Duration | 2 years |
---|---|
Modules | 4 (semesters) |
Special Features | NAAC accredited |
Topics Covered | Brand Strategies, Ad Campaigns, Sales, Marketing Strategies, SEO, and more. |
From ₹6,700.00
Duration | 40 hours |
---|---|
Modules | 3 |
Special Features | Graded certificate |
Topics Covered | Digital Marketing Fundamentals, Social Media Marekting, Content Marketing. |
From ₹8,640.00
Duration | 24 hours |
---|---|
Modules | 12 |
Special Features | Lifetime access |
Topics Covered | SEO, Copywriting, Email Marketing, Facebook Ads, and more. |
From ₹8,640.00
Duration | 32 hours |
---|---|
Modules | 23 |
Special Features | Liftetime access |
Topics Covered | Branding, YouTube Marketing, SEO, SMM, and more. |
From ₹4,499.00
Duration | 6 weeks |
---|---|
Modules | 7 |
Special Features | Placement assistance |
Topics Covered | Blogging, Web Analytics, SEO, SMM, Email Marketing, and more. |
If you Google ‘digital marketing course’ countless options would flood your search results. Choosing the right one can be an arduous job because every course claims to be the best.
To make your learning worthwhile, don’t just look at the features of the course, but also consider the modules, nature of projects, and pace of the course. Scroll down to read the buying guide and make an educated choice.
Before you shortlist some courses for yourself, it would be smarter to determine the purpose of learning digital marketing. These are the questions to ask yourself - do you want to add a new skill? Is digital marketing a requirement for your existing job? Or you want to start a digital marketing business?
If you want a digital marketing certificate to complement your existing skills, a basic course that touches on important topics would be apt. For instance, the Digital Marketing course by Internshala covers broad aspects like Email automation, SEO, SEM, and more in brief.
However, you might likely end up using only the basics or assist your marketing team. Business owners, too, can opt for a basic course to understand and assist their marketing team. Freelancers or people who want to run their websites can also learn a lot from marketing classes.
But for a serious career in digital marketing, go for an in-depth course, diploma, or post-graduate degree. Higher-level courses are fit for people who will head a marketing team or draw up a marketing strategy.
The chapters, tools, techniques that you will learn in the course need to be in sync with the changing trends. For instance, there is no point in studying SEO methods that were used in 2018. Online courses are updated repeatedly to keep up with the new trends.
Check all the basic topics like Search Engine Optimization, Pay-Per-Click, Conversion Rate Optimization, Email Automation, and Social Media Marketing, and they should be covered in most of the courses. Along with this, look for the materials that the course provides. E-books, PDFs, notes, references are just a few things that the courses give out.
If you are learning digital marketing just to add a skill to your CV, then investing in an expensive course makes little sense. If you plan on building a career in digital marketing, you can opt for an expensive/advanced course that goes into details and teaches you to draw up marketing strategies.
Usually, these courses last for a few months like Udacity’s Nanodegree lasts for about 3 months. However, some PG courses may have 4 semesters and last for a year or two. Similarly, working professionals or students may not be able to invest more than a few hours in the course.
A self-paced or pre-recorded course can help busy professionals and students. For instance, Udemy’s 23-in-1 Digital Marketing Course has 32 hours of pre-recorded lectures that you can access anytime from any device.
Suppose you are a copywriter and you want to learn email marketing to add more value to your services. In this case, you would want a digital marketing course focused more on email marketing and automation. Whereas a student who wishes to pursue a career in digital marketing might want to start with basics and head over to specialization.
If you have already completed MBA or bachelor’s degree in marketing, you can opt for PG-level courses like Certification in Digital Marketing and Communication by UpGrad. This will be like a specialization after your degree.
Alternatively, you can opt for a basic course and then specialize in one or more marketing branches. Courses like ‘The Complete Digital Marketing Course–12 Courses in 1’ by Udemy are good options to test the waters and then jump into specialization. Such courses give you a gist of every basic concept.
Projects, assignments, and tests are some of the easiest ways to assess what you have learned and grasped. In addition, many courses offer a project-based approach wherein you must turn in application-based projects like run real ad campaigns.
The tests are conducted in the multiple-choice question format, where they test you for conceptual understanding to see if you have understood the concepts. Go for the courses that offer hands-on experience with the marketing tools like Mailchimp, WordPress, and SEO tools.
This gives you a feel of software or tools (Moz, Google Ads, SEMrush, and the like) that you will be using. In addition, it makes real-world applications easier when you head out for jobs or businesses, as you are already familiar with the tools.
A self-paced course is the one where you attend pre-recorded lectures at your own time and pace. If you can motivate yourself to complete a course in time, opt for a self-paced course! Working professionals might prefer this course because of their busyness.
If students have questions, they can interact in the forums, comments, or chats. If you need to be pushed to achieve a goal, a mentor-led course would be beneficial. In a mentor-led course, you attend live lectures at a fixed time.
They motivate students to keep going and finish a course. Courses like Amity’s Digital Marketing and Sales Management have to be attended at a fixed time, and exams happen as per schedule.
On platforms like Udemy, you can see user ratings and reviews for any course. Before you enroll yourself in the class, you can browse through the comments. Some detailed user opinions explain the takeaways from the course, their experiences, and who should go for the course.
Alternatively, you can view a demo lecture or a preview to get an idea of the teaching process, instructors, and syllabus. Still, we suggest not to rely on them totally as what might be appealing in the video/demo lecture might not be the same while taking the course.
Whether you undertake a self-paced course or go for a full-fledged online class, you will need a laptop or a tab, and a steady internet connection. Laptops and tabs are both useful for students as well as working professionals. Check out the best laptops and tablets for students.
Finally, you need hands-on experience to use what you have learned and experiment strategies. Students and freshers can go for an internship to learn real-time marketing. Professionals can experiment with their strategies with emerging brands.
Consider getting certificates like Google Analytics, Google Data Studio, and other free HubSpot certifications that add value to your knowledge.
Author - Nitisha Upadhye
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