Digital marketing is an exciting and booming industry. And since the world has moved all the business online, digital marketing has gained even more prominence. However, there is a talent gap; the demand for digital marketers exceeds the supply, making digital marketing a promising career.
Plus, the trends keep changing every day, and if you’d like to work in an evolving industry, digital marketing will be an exciting career option. Aspiring digital marketers, business owners, website owners, freelancers, and professionals can participate in a marketing course to up their sales or businesses. So keep learning and exploring!
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Table of Contents
If you Google ‘digital marketing course’ countless options would flood your search results. Choosing the right one can be an arduous job because every course claims to be the best.
To make your learning worthwhile, don’t just look at the features of the course, but also consider the modules, nature of projects, and pace of the course. Scroll down to read the buying guide and make an educated choice.
However, you might likely end up using only the basics or assist your marketing team. Business owners, too, can opt for a basic course to understand and assist their marketing team. Freelancers or people who want to run their websites can also learn a lot from marketing classes.
But for a serious career in digital marketing, go for an in-depth course, diploma, or post-graduate degree. Higher-level courses are fit for people who will head a marketing team or draw up a marketing strategy.
The chapters, tools, techniques that you will learn in the course need to be in sync with the changing trends. For instance, there is no point in studying SEO methods that were used in 2018. Online courses are updated repeatedly to keep up with the new trends.
Check all the basic topics like Search Engine Optimization, Pay-Per-Click, Conversion Rate Optimization, Email Automation, and Social Media Marketing, and they should be covered in most of the courses. Along with this, look for the materials that the course provides. E-books, PDFs, notes, references are just a few things that the courses give out.
If you are learning digital marketing just to add a skill to your CV, then investing in an expensive course makes little sense. If you plan on building a career in digital marketing, you can opt for an expensive/advanced course that goes into details and teaches you to draw up marketing strategies.
Usually, these courses last for a few months like Udacity’s Nanodegree lasts for about 3 months. However, some PG courses may have 4 semesters and last for a year or two. Similarly, working professionals or students may not be able to invest more than a few hours in the course.
A self-paced or pre-recorded course can help busy professionals and students. For instance, Udemy’s 23-in-1 Digital Marketing Course has 32 hours of pre-recorded lectures that you can access anytime from any device.
Suppose you are a copywriter and you want to learn email marketing to add more value to your services. In this case, you would want a digital marketing course focused more on email marketing and automation. Whereas a student who wishes to pursue a career in digital marketing might want to start with basics and head over to specialization.
If you have already completed MBA or bachelor’s degree in marketing, you can opt for PG-level courses like Certification in Digital Marketing and Communication by UpGrad. This will be like a specialization after your degree.
Alternatively, you can opt for a basic course and then specialize in one or more marketing branches. Courses like ‘The Complete Digital Marketing Course–12 Courses in 1’ by Udemy are good options to test the waters and then jump into specialization. Such courses give you a gist of every basic concept.
Projects, assignments, and tests are some of the easiest ways to assess what you have learned and grasped. In addition, many courses offer a project-based approach wherein you must turn in application-based projects like run real ad campaigns.
The tests are conducted in the multiple-choice question format, where they test you for conceptual understanding to see if you have understood the concepts. Go for the courses that offer hands-on experience with the marketing tools like Mailchimp, WordPress, and SEO tools.
This gives you a feel of software or tools (Moz, Google Ads, SEMrush, and the like) that you will be using. In addition, it makes real-world applications easier when you head out for jobs or businesses, as you are already familiar with the tools.
A self-paced course is the one where you attend pre-recorded lectures at your own time and pace. If you can motivate yourself to complete a course in time, opt for a self-paced course! Working professionals might prefer this course because of their busyness.
If students have questions, they can interact in the forums, comments, or chats. If you need to be pushed to achieve a goal, a mentor-led course would be beneficial. In a mentor-led course, you attend live lectures at a fixed time.
They motivate students to keep going and finish a course. Courses like Amity’s Digital Marketing and Sales Management have to be attended at a fixed time, and exams happen as per schedule.
On platforms like Udemy, you can see user ratings and reviews for any course. Before you enroll yourself in the class, you can browse through the comments. Some detailed user opinions explain the takeaways from the course, their experiences, and who should go for the course.
Alternatively, you can view a demo lecture or a preview to get an idea of the teaching process, instructors, and syllabus. Still, we suggest not to rely on them totally as what might be appealing in the video/demo lecture might not be the same while taking the course.
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Digital Marketing Specialist
Learn to Use Over 40 Marketing Tools
Become a Digital Marketer Nanodegree Program
A BootCamp Nanodegree to Stay in Sync
Digital Marketing Master Course
Boost Your Employability With IIM
Digital Marketing Strategies by Kellogg School of Management
Learn Marketing With Artificial Intelligence
PG Certification in Digital Marketing and Communication
PG-Level Course in Digital Marketing
Post Graduate Diploma in Marketing and Sales Management
2 Year PG Diploma in Marketing
Social Media Marketing Short-Term Course
A Brief Course for Social Media Marketing
The Complete Digital Marketing Course – 12 Courses in 1
All-in-One to Test the Waters
Digital Marketing Masterclass – 23 Courses in 1
A 32-Hour Rapid Course on Marketing
Learn Digital Marketing
A Summer Course That Introduces You to Marketing
When you enroll in Simplilearn’s Digital Marketing course, you get to use around 40 tools useful in digital marketing. It’s a Master’s program accredited by OMCP (Online Marketing Certified Professional), a highly valued industry certificate. You are also prepared for exams like OMCA, Google Analytics, Facebook Marketing, and more.
The course features many real-world projects and provides simulations by Mimic Pro. Mimic Pro is a simulation tool where you run real-time marketing campaigns. In addition, learners can interact with each other in the community, download workbooks and other useful materials.
If you want to learn digital marketing in detail and from scratch, this 4-month course would be sufficient for you. However, it also allows for further specialization, making it fit for people who wish to pursue a career in digital marketing. They can head marketing teams, start freelancing or even launch their own business.
The Nanodegree program by Udacity features 9 modules that focus on content marketing, amplifying visibility on the internet, and other important aspects of building a digital presence. Reputable industry leaders like Moz, Facebook Blueprint, Google, Hootsuite, Mailchimp, and Hubspot have helped create this course.
The program offers real-world project campaigns that enable students to get hands-on experience with the tools. Students also learn to measure and analyze metrics like the number of visits, bounce rate, and other parameters. Professionals who want to level up their career, businesses who want to scale
It is suitable for all professionals who would benefit from a more effective social marketing strategy, be it entrepreneurs, executives, marketing professionals, or business leaders.
IIM launched in 2015, intending to empower students and keep them in touch with the latest knowledge and advancement. The institution aims to boost the employability of the students and help them achieve their career goals. IIM offers courses in digital marketing and content writing.
The digital marketing program can be undertaken by college students, employed professionals, entrepreneurs, and even college dropouts as it has no rigid eligibility criteria. The live classes are combined with practical assignments (run ad campaigns), free tools (SEO tools and other tools), and case studies. Towards the end of the course, students also get placement assistance.
The 8-module program provides end-to-end insights on digital marketing. It focuses on automating some parts of the marketing strategy to boost productivity. The course further delves into using analytics and optimization of marketing activities with Artificial Intelligence. For instance, automating email campaigns.
Digital Marketing Strategies takes a very application-based approach where the participants apply all the strategies into practice. The program also features a Marketing Transformation Challenge wherein students are given a business problem. For instance, the problem may be a lack of engagement on social media.
You, as a student, would be tasked with finding solutions to this. The Kellogg School of Management course is ideal for marketing professionals and strategists who head teams and deliver results. If you generate leads or retain customers, you will find this course useful.
UpGrad is a renowned online solution for higher studies and up-skilling. Launched in 2015, UpGrad provides a wide range of programs and an excellent learning experience. For example, the digital marketing course provides you with in-depth knowledge about SEO, SEM, social media, content marketing, branding, marketing analytics, and more.
To sign up for this course, you need to hold a Bachelor’s Degree or equivalent education. The program is useful for entry-level professionals, branding managers, sales professionals, and even entrepreneurs.
Amity University has often been lauded for its comprehensive syllabus, and the online counterpart of its campus is no different. PG Diploma in Marketing and Sales Management is focused on brand strategies, ad campaigns, sales, marketing strategies, pricing, and much more.
This Amity course is ideal for freshers, entry-level professionals, final year students looking for a marketing or sales career. However, even professionals who want to upgrade their skills will benefit from this program. Students can get their doubts cleared in the live lectures and even get help from the student helpline.
The eligibility for the PG Diploma in SSC, HSC, or a bachelor's degree. You cannot apply for the diploma if you already hold another diploma.
NIIT Social Media Marketing Short-Term Course starts with the basics of digital marketing. In the second part, learners get deep insights on several social media platforms like Facebook, Instagram, Pinterest, LinkedIn, Twitter, and others.
The syllabus comprises three parts - digital marketing fundamentals, social media marketing, and content marketing. Anyone with little or no prior knowledge of marketing can get enrolled as the course aims to inform all the fundamentals. The course takes a hybrid approach with live learning and e-learning.
Students can get their questions answered through live classes or app support. Anyone with interest in digital marketing can be a part of this course. It will benefit undergraduates, graduates, freshers, and professionals looking for skill up-gradation.
This digital marketing course is quite a hit online. It covers most essential topics like SEO, Google Analytics, Adwords, social media marketing, and even copywriting. This course takes about a month to complete if you dedicate an hour daily.
The course is beginner-friendly, so you don’t need any prior knowledge to start. You get 24 hours of on-demand lessons, which are divided into 12 modules. At the end of each lesson, you get a quiz, puzzle, assignment, or checklist. For your doubts, you can interact with the instructors and other students in the community chat.
This is a good start if you are looking for digital marketing jobs or freelancing gigs. Even website owners will find it useful to drive traffic to their site, as it includes SEO.
This course by Udemy covers everything right from email marketing to content marketing. Through a project-based approach, the program covers branding, web designing, SEO, YouTube marketing, Facebook marketing, social media marketing, podcasts, and much more. Students can interact with the class and instructors in the chat or comment section if they doubt.
Diego Davila and Phil Ebiner have created this course. Both the entrepreneurs have taught over a million students and have built 6-figure businesses. As a result, entrepreneurs who want to grow their business online can get better insights into how their brand performs.
Internshala is a well-known platform for interns and freshers seeking entry-level jobs and internships. Along with this, Internshala also offers some new-age courses for machine learning, digital marketing, creative writing, and other in-demand skills.
This is a 6-week program and is headed by Amitabh Verma, who has more than a decade of experience in the field and has worked with Google. The classes are informative, but one downside is that they are pre-recorded. The QnA forum is used to interact with the instructors and ask doubts.
The digital marketing course by Internshala is an introductory course fit for high school students who later plan on getting into marketing full time. However, it is also useful if you want to dip your toes and see if marketing is for you.
Whether you undertake a self-paced course or go for a full-fledged online class, you will need a laptop or a tab, and a steady internet connection. Laptops and tabs are both useful for students as well as working professionals. Check out the best laptops and tablets for students.
Finally, you need hands-on experience to use what you have learned and experiment strategies. Students and freshers can go for an internship to learn real-time marketing. Professionals can experiment with their strategies with emerging brands.
Consider getting certificates like Google Analytics, Google Data Studio, and other free HubSpot certifications that add value to your knowledge.
Author - Nitisha Upadhye
No. 1：Simplilearn｜Digital Marketing Specialist
No. 2：Udacity｜Become a Digital Marketer Nanodegree Program
No. 3：IIM SKILLS｜Digital Marketing Master Course
No. 4：edX｜Digital Marketing Strategies by Kellogg School of Management
No. 5：UpGrad｜PG Certification in Digital Marketing and Communication
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