10 Best Online Courses for Digital Marketing in India 2021(Coursera, SimpliLearn, and more)

When you enroll in Simplilearn’s Digital Marketing course, you get to use around 40 tools useful in digital marketing. It’s a Master’s program accredited by OMCP (Online Marketing Certified Professional), a highly valued industry certificate. You are also prepared for exams like OMCA, Google Analytics, Facebook Marketing, and more.

The course features many real-world projects and provides simulations by Mimic Pro. Mimic Pro is a simulation tool where you run real-time marketing campaigns. In addition, learners can interact with each other in the community, download workbooks and other useful materials.

If you want to learn digital marketing in detail and from scratch, this 4-month course would be sufficient for you. However, it also allows for further specialization, making it fit for people who wish to pursue a career in digital marketing. They can head marketing teams, start freelancing or even launch their own business. 

The Nanodegree program by Udacity features 9 modules that focus on content marketing, amplifying visibility on the internet, and other important aspects of building a digital presence. Reputable industry leaders like Moz, Facebook Blueprint, Google, Hootsuite, Mailchimp, and Hubspot have helped create this course.

The program offers real-world project campaigns that enable students to get hands-on experience with the tools. Students also learn to measure and analyze metrics like the number of visits, bounce rate, and other parameters. Professionals who want to level up their career, businesses who want to scale

It is suitable for all professionals who would benefit from a more effective social marketing strategy, be it entrepreneurs, executives, marketing professionals, or business leaders.

IIM launched in 2015, intending to empower students and keep them in touch with the latest knowledge and advancement. The institution aims to boost the employability of the students and help them achieve their career goals. IIM offers courses in digital marketing and content writing. 

The digital marketing program can be undertaken by college students, employed professionals, entrepreneurs, and even college dropouts as it has no rigid eligibility criteria. The live classes are combined with practical assignments (run ad campaigns), free tools (SEO tools and other tools), and case studies. Towards the end of the course, students also get placement assistance.

The 8-module program provides end-to-end insights on digital marketing. It focuses on automating some parts of the marketing strategy to boost productivity. The course further delves into using analytics and optimization of marketing activities with Artificial Intelligence. For instance, automating email campaigns.

Digital Marketing Strategies takes a very application-based approach where the participants apply all the strategies into practice. The program also features a Marketing Transformation Challenge wherein students are given a business problem. For instance, the problem may be a lack of engagement on social media. 

You, as a student, would be tasked with finding solutions to this. The Kellogg School of Management course is ideal for marketing professionals and strategists who head teams and deliver results. If you generate leads or retain customers, you will find this course useful. 

UpGrad is a renowned online solution for higher studies and up-skilling. Launched in 2015, UpGrad provides a wide range of programs and an excellent learning experience. For example, the digital marketing course provides you with in-depth knowledge about SEO, SEM, social media, content marketing, branding, marketing analytics, and more. 

To sign up for this course, you need to hold a Bachelor’s Degree or equivalent education. The program is useful for entry-level professionals, branding managers, sales professionals, and even entrepreneurs.

Amity University has often been lauded for its comprehensive syllabus, and the online counterpart of its campus is no different. PG Diploma in Marketing and Sales Management is focused on brand strategies, ad campaigns, sales, marketing strategies, pricing, and much more. 

This Amity course is ideal for freshers, entry-level professionals, final year students looking for a marketing or sales career. However, even professionals who want to upgrade their skills will benefit from this program. Students can get their doubts cleared in the live lectures and even get help from the student helpline.

The eligibility for the PG Diploma in SSC, HSC, or a bachelor's degree. You cannot apply for the diploma if you already hold another diploma. 

NIIT Social Media Marketing Short-Term Course starts with the basics of digital marketing. In the second part, learners get deep insights on several social media platforms like Facebook, Instagram, Pinterest, LinkedIn, Twitter, and others. 

The syllabus comprises three parts - digital marketing fundamentals, social media marketing, and content marketing. Anyone with little or no prior knowledge of marketing can get enrolled as the course aims to inform all the fundamentals. The course takes a hybrid approach with live learning and e-learning. 

Students can get their questions answered through live classes or app support. Anyone with interest in digital marketing can be a part of this course. It will benefit undergraduates, graduates, freshers, and professionals looking for skill up-gradation. 

This digital marketing course is quite a hit online. It covers most essential topics like SEO, Google Analytics, Adwords, social media marketing, and even copywriting. This course takes about a month to complete if you dedicate an hour daily.

The course is beginner-friendly, so you don’t need any prior knowledge to start. You get 24 hours of on-demand lessons, which are divided into 12 modules. At the end of each lesson, you get a quiz, puzzle, assignment, or checklist. For your doubts, you can interact with the instructors and other students in the community chat.

This is a good start if you are looking for digital marketing jobs or freelancing gigs. Even website owners will find it useful to drive traffic to their site, as it includes SEO.

This course by Udemy covers everything right from email marketing to content marketing. Through a project-based approach, the program covers branding, web designing, SEO, YouTube marketing, Facebook marketing, social media marketing, podcasts, and much more. Students can interact with the class and instructors in the chat or comment section if they doubt. 

Diego Davila and Phil Ebiner have created this course. Both the entrepreneurs have taught over a million students and have built 6-figure businesses. As a result, entrepreneurs who want to grow their business online can get better insights into how their brand performs.

Internshala is a well-known platform for interns and freshers seeking entry-level jobs and internships. Along with this, Internshala also offers some new-age courses for machine learning, digital marketing, creative writing, and other in-demand skills.

This is a 6-week program and is headed by Amitabh Verma, who has more than a decade of experience in the field and has worked with Google. The classes are informative, but one downside is that they are pre-recorded. The QnA forum is used to interact with the instructors and ask doubts.

The digital marketing course by Internshala is an introductory course fit for high school students who later plan on getting into marketing full time. However, it is also useful if you want to dip your toes and see if marketing is for you.