• 10 Best Online Courses for Digital Marketing in India 2021(Coursera, SimpliLearn, and more) 1
  • 10 Best Online Courses for Digital Marketing in India 2021(Coursera, SimpliLearn, and more) 2
  • 10 Best Online Courses for Digital Marketing in India 2021(Coursera, SimpliLearn, and more) 3
  • 10 Best Online Courses for Digital Marketing in India 2021(Coursera, SimpliLearn, and more) 4
  • 10 Best Online Courses for Digital Marketing in India 2021(Coursera, SimpliLearn, and more) 5

10 Best Online Courses for Digital Marketing in India 2021(Coursera, SimpliLearn, and more)

Digital marketing is an exciting and booming industry. And since the world has moved all the business online, digital marketing has gained even more prominence. However, there is a talent gap; the demand for digital marketers exceeds the supply, making digital marketing a promising career.


Plus, the trends keep changing every day, and if you’d like to work in an evolving industry, digital marketing will be an exciting career option. Aspiring digital marketers, business owners, website owners, freelancers, and professionals can participate in a marketing course to up their sales or businesses. So keep learning and exploring!

  • Last updated: 04-04-2022
Table of Contents

Compare the Best Online Courses for Digital Marketing

Image
1
Simplilearn Digital Marketing Specialist 1

Simplilearn

2
Udacity Become a Digital Marketer Nanodegree Program  1

Udacity

3
IIM SKILLS Digital Marketing Master Course  1

IIM SKILLS

4
edX Digital Marketing Strategies by Kellogg School of Management 1

edX

5
UpGrad PG Certification in Digital Marketing and Communication  1

UpGrad

6
Amity Online Post Graduate Diploma in Marketing and Sales Management 1

Amity Online

7
NIIT Social Media Marketing Short-Term Course 1

NIIT

8
Udemy The Complete Digital Marketing Course – 12 Courses in 1  1

Udemy

9
Udemy Digital Marketing Masterclass – 23 Courses in 1 1

Udemy

10
Internshala Learn Digital Marketing  1

Internshala

Name

Digital Marketing Specialist

Become a Digital Marketer Nanodegree Program

Digital Marketing Master Course

Digital Marketing Strategies by Kellogg School of Management

PG Certification in Digital Marketing and Communication

Post Graduate Diploma in Marketing and Sales Management

Social Media Marketing Short-Term Course

The Complete Digital Marketing Course – 12 Courses in 1

Digital Marketing Masterclass – 23 Courses in 1

Learn Digital Marketing

Features

Learn to Use Over 40 Marketing Tools

A BootCamp Nanodegree to Stay in Sync

Boost Your Employability With IIM

Learn Marketing With Artificial Intelligence

PG-Level Course in Digital Marketing

2 Year PG Diploma in Marketing

A Brief Course for Social Media Marketing

All-in-One to Test the Waters

A 32-Hour Rapid Course on Marketing

A Summer Course That Introduces You to Marketing

Price Starts at₹59,999.00₹58,279.00₹29,999.00₹194,875.00₹87,750.00₹200,000.00₹6,700.00₹8,640.00₹8,640.00₹4,499.00
Duration4 months3 months3 months26.5 to 11 months2 years40 hours24 hours32 hours6 weeks
Modules8940874 (semesters)312237
Special FeaturesFurther advanced studies, 35 live lecturesLive Q & A sessions with experts60 hours live classes, lifetime accessReal-life case studies like FedExPost Graduation recognition from MICANAAC accreditedGraded certificateLifetime accessLiftetime accessPlacement assistance
Topics CoveredSEO, Mobile Marketing, Social Media, Content Marketing, PPC, and moreSEO, SEM, Social Media Marketing, Content Strategy, Email Marketing, and more. SEO, SMM, SEM, Email Marketing, Affiliate Marketing, and moreBrand story telling, Customer Segmentation, Content Strategy, Behavioural AnalysisContent Marketing, Branding, Marketing Analytics, SEO, and more. Brand Strategies, Ad Campaigns, Sales, Marketing Strategies, SEO, and more.Digital Marketing Fundamentals, Social Media Marekting, Content Marketing.SEO, Copywriting, Email Marketing, Facebook Ads, and more.Branding, YouTube Marketing, SEO, SMM, and more.Blogging, Web Analytics, SEO, SMM, Email Marketing, and more.
Link

10 Best Online Courses for Digital Marketing in India

Many reputable services like Coursera, UpGrad, and edX collaborate with universities to design courses. Platforms like Udemy and Internshala provide courses from industry experts. 

1

SimplilearnDigital Marketing Specialist

From ₹59,999.00

Duration4 months
Modules8
Special FeaturesFurther advanced studies, 35 live lectures
Topics CoveredSEO, Mobile Marketing, Social Media, Content Marketing, PPC, and more
2

UdacityBecome a Digital Marketer Nanodegree Program

From ₹58,279.00

Duration3 months
Modules9
Special FeaturesLive Q & A sessions with experts
Topics CoveredSEO, SEM, Social Media Marketing, Content Strategy, Email Marketing, and more.
3

IIM SKILLSDigital Marketing Master Course

From ₹29,999.00

Duration3 months
Modules40
Special Features60 hours live classes, lifetime access
Topics CoveredSEO, SMM, SEM, Email Marketing, Affiliate Marketing, and more
4

edXDigital Marketing Strategies by Kellogg School of Management

From ₹194,875.00

Duration2
Modules8
Special FeaturesReal-life case studies like FedEx
Topics CoveredBrand story telling, Customer Segmentation, Content Strategy, Behavioural Analysis
5

UpGradPG Certification in Digital Marketing and Communication

From ₹87,750.00

Duration6.5 to 11 months
Modules7
Special FeaturesPost Graduation recognition from MICA
Topics CoveredContent Marketing, Branding, Marketing Analytics, SEO, and more.
6

Amity OnlinePost Graduate Diploma in Marketing and Sales Management

From ₹200,000.00

Duration2 years
Modules4 (semesters)
Special FeaturesNAAC accredited
Topics CoveredBrand Strategies, Ad Campaigns, Sales, Marketing Strategies, SEO, and more.
7

NIITSocial Media Marketing Short-Term Course

From ₹6,700.00

Duration40 hours
Modules3
Special FeaturesGraded certificate
Topics CoveredDigital Marketing Fundamentals, Social Media Marekting, Content Marketing.
8

UdemyThe Complete Digital Marketing Course – 12 Courses in 1

From ₹8,640.00

Duration24 hours
Modules12
Special FeaturesLifetime access
Topics CoveredSEO, Copywriting, Email Marketing, Facebook Ads, and more.
9

UdemyDigital Marketing Masterclass – 23 Courses in 1

From ₹8,640.00

Duration32 hours
Modules23
Special FeaturesLiftetime access
Topics CoveredBranding, YouTube Marketing, SEO, SMM, and more.
10

InternshalaLearn Digital Marketing

From ₹4,499.00

Duration6 weeks
Modules7
Special FeaturesPlacement assistance
Topics CoveredBlogging, Web Analytics, SEO, SMM, Email Marketing, and more.

How to Choose an Online Course for Digital Marketing in India – Buying Guide

If you Google ‘digital marketing course’ countless options would flood your search results. Choosing the right one can be an arduous job because every course claims to be the best.


To make your learning worthwhile, don’t just look at the features of the course, but also consider the modules, nature of projects, and pace of the course. Scroll down to read the buying guide and make an educated choice. 

Determine Your Goal First

Determine Your Goal First

Before you shortlist some courses for yourself, it would be smarter to determine the purpose of learning digital marketing. These are the questions to ask yourself - do you want to add a new skill? Is digital marketing a requirement for your existing job? Or you want to start a digital marketing business?


If you want a digital marketing certificate to complement your existing skills, a basic course that touches on important topics would be apt. For instance, the Digital Marketing course by Internshala covers broad aspects like Email automation, SEO, SEM, and more in brief. 

Determine Your Goal First

However, you might likely end up using only the basics or assist your marketing team. Business owners, too, can opt for a basic course to understand and assist their marketing team. Freelancers or people who want to run their websites can also learn a lot from marketing classes.


But for a serious career in digital marketing, go for an in-depth course, diploma, or post-graduate degree. Higher-level courses are fit for people who will head a marketing team or draw up a marketing strategy.

Check If the Course Has All the Necessary Modules

Check If the Course Has All the Necessary Modules

The chapters, tools, techniques that you will learn in the course need to be in sync with the changing trends. For instance, there is no point in studying SEO methods that were used in 2018. Online courses are updated repeatedly to keep up with the new trends.


Check all the basic topics like Search Engine Optimization, Pay-Per-Click, Conversion Rate Optimization, Email Automation, and Social Media Marketing, and they should be covered in most of the courses. Along with this, look for the materials that the course provides. E-books, PDFs, notes, references are just a few things that the courses give out. 

Consider Your Budget and Schedule

Consider Your Budget and Schedule

If you are learning digital marketing just to add a skill to your CV, then investing in an expensive course makes little sense. If you plan on building a career in digital marketing, you can opt for an expensive/advanced course that goes into details and teaches you to draw up marketing strategies. 


Usually, these courses last for a few months like Udacity’s Nanodegree lasts for about 3 months. However, some PG courses may have 4 semesters and last for a year or two. Similarly, working professionals or students may not be able to invest more than a few hours in the course. 


A self-paced or pre-recorded course can help busy professionals and students. For instance, Udemy’s 23-in-1 Digital Marketing Course has 32 hours of pre-recorded lectures that you can access anytime from any device.

Choose Between Basics and Specialization

Choose Between Basics and Specialization

Suppose you are a copywriter and you want to learn email marketing to add more value to your services. In this case, you would want a digital marketing course focused more on email marketing and automation. Whereas a student who wishes to pursue a career in digital marketing might want to start with basics and head over to specialization. 


If you have already completed MBA or bachelor’s degree in marketing, you can opt for PG-level courses like Certification in Digital Marketing and Communication by UpGrad. This will be like a specialization after your degree.


Alternatively, you can opt for a basic course and then specialize in one or more marketing branches. Courses like ‘The Complete Digital Marketing Course–12 Courses in 1’ by Udemy are good options to test the waters and then jump into specialization. Such courses give you a gist of every basic concept.

See If the Course Has Assignments or Projects

See If the Course Has Assignments or Projects

Projects, assignments, and tests are some of the easiest ways to assess what you have learned and grasped. In addition, many courses offer a project-based approach wherein you must turn in application-based projects like run real ad campaigns. 


The tests are conducted in the multiple-choice question format, where they test you for conceptual understanding to see if you have understood the concepts. Go for the courses that offer hands-on experience with the marketing tools like Mailchimp, WordPress, and SEO tools. 


This gives you a feel of software or tools (Moz, Google Ads, SEMrush, and the like) that you will be using. In addition, it makes real-world applications easier when you head out for jobs or businesses, as you are already familiar with the tools.

Selecting Between a Self-Paced and Mentor-Led Course

Selecting Between a Self-Paced and Mentor-Led Course

A self-paced course is the one where you attend pre-recorded lectures at your own time and pace. If you can motivate yourself to complete a course in time, opt for a self-paced course! Working professionals might prefer this course because of their busyness. 


If students have questions, they can interact in the forums, comments, or chats. If you need to be pushed to achieve a goal, a mentor-led course would be beneficial. In a mentor-led course, you attend live lectures at a fixed time


They motivate students to keep going and finish a course. Courses like Amity’s Digital Marketing and Sales Management have to be attended at a fixed time, and exams happen as per schedule.

Go Through the Learner’s Reviews

Go Through the Learner’s Reviews

On platforms like Udemy, you can see user ratings and reviews for any course. Before you enroll yourself in the class, you can browse through the comments. Some detailed user opinions explain the takeaways from the course, their experiences, and who should go for the course.


Alternatively, you can view a demo lecture or a preview to get an idea of the teaching process, instructors, and syllabus. Still, we suggest not to rely on them totally as what might be appealing in the video/demo lecture might not be the same while taking the course.

Equipments You'd Need to Get Skills

Equipments You'd Need to Get Skills

Whether you undertake a self-paced course or go for a full-fledged online class, you will need a laptop or a tab, and a steady internet connection. Laptops and tabs are both useful for students as well as working professionals. Check out the best laptops and tablets for students.

Summary

Finally, you need hands-on experience to use what you have learned and experiment strategies. Students and freshers can go for an internship to learn real-time marketing. Professionals can experiment with their strategies with emerging brands.


Consider getting certificates like Google Analytics, Google Data Studio, and other free HubSpot certifications that add value to your knowledge.


Author - Nitisha Upadhye

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