10 Best Jewellery Online Shopping Sites in India 2021 (Amarpali, Amama, and more)

When it comes to picking up jewellery for your wedding, it seems like a tough task. To make it a tad bit easier for you, we've listed down the top 10 jewellery online shopping sites in India. Each brand has its unique jewellery designing style, and you can go with the one that suits your style and personality.

Nowadays, Instagram is everybody's best friend, and when you have so much inspiration in one place, why not make use of it? There are many stunning jewellery pieces available for you to pick from, from heavily embellished Polki and Kundan bridal sets to pastel meenakari necklaces and jadau bangles.

Some brands even direct you to their websites, where they take up custom orders. But with so many jewellery stores available online, choosing one can get a little overwhelming. So, we decided to help you choose the best one depending upon your need.

Jewellery is one of the biggest investments (if you’re talking real gold and diamond) you make in your lifetime; therefore, it is important to know what you are investing in. From Meenakari to Jadau, Kundan and Polki, there is a variety of jewellery styles available. 

If you want to invest in real gold and diamond jewellery, Polki is one of the finest pieces to invest in. It is mainly an uncut diamond mined from the earth in its natural way and used to make jewellery. Since the diamonds used in Polki jewellery are relatively untouched, it is quite expensive to invest in.

The necklace is also quite heavy to wear; therefore, it needs careful consideration while purchasing and wearing it. If you want to wear a Polki necklace at your wedding but don’t want to spend a large sum of money, Polki imitations are easily available online. Paisley Pop, Attrangi, and Suhana Art And Jewels are some of the popular jewellery stores selling the finest imitation Polki jewellery.

Kundan necklaces are extremely elaborate, with multiple layers of precious and semi-precious gemstones, metals, and intricate joint work. You can identify a Kundan set by checking its underside, which is decorated with enamel work. A pure gold, handmade Kundan set with gemstones can cost between Rs 50,000 to a few lakhs. It is relatively cheaper than Polki.

Nowadays, artificial Kundan jewellery is quite popular, and it looks similar to real gold Kundan jewellery. So, you can always flaunt an artificial Kundan necklace, chandbali, mang tikka, or bangle without anyone knowing it's not real. You can find some latest designs and quality Kundan pieces at Prerto and Attrangi.

If you too think jadau is a type of jewellery or stone, join the league. In reality, jadau is a traditional technique of creating Kundan and Polki jewellery. Artisans use ‘jad’ technique to embed gemstones and diamonds to style the jewellery. Jadau is a complicated work that involves a team of craftsmen, making it one of the most expensive jewellery forms.

Jadau jewellery looks extremely royal, so it does not go with every outfit and theme. If you're looking for something daily wear, you might want to skip this style and opt for Polki or Kundan. Artificial Kundan pieces are also expensive as compared to other styles. Some of the brands that you can check out for artificial jadau pieces are Romoch and Mortantra.

Meenakari is the art of colouring the surface of metals that are later added to an intricate jewellery design. Meenakari work is found at the back of Polki sets too. Over the years, Meenakari work has been combined with the traditional Kundan style of jewellery to create exquisite pieces.

Since the gold content is low in Meenakari jewellery, it is a relatively budget-friendly style. Even artificial jewellery with Meenakari work is affordable as compared to other types. Jewelstyle and Tribe by Amrapali are the popular brands selling Meenakari jewellery online.

Every occasion requires some standard dressing style, which includes jewellery too. You won’t wear a Rani Haar with a suit to your friend’s Haldi. So, according to your outfit and occasion, putting up the right jewellery can make or break your look. 

A wedding is a traditional and formal event so that you can opt for big and loud jewellery pieces, including temple jewellery, rani haar, or even satladas. These jewellery styles go well with lehengas, sarees, and Anarkali dresses.

If you’re dressing up for an engagement or a reception, which usually involves a lot of dancing and running around, you would want to wear something comfortable and fuss-free. Choker sets, chandbalis, and delicate pearl sets will make for an ideal pick. For Mehendi and sangeet night, you can opt for floral and meenakari jewellery to stand out.

While gold has one lustre and there’s not much of choice in terms of colour, gemstones take on varied hues, and that is where you can play with colours. While picking out Kundan rings and necklaces, where gemstones play an important role, you can pick up colours that suit your skin tone.

For pale or fair skin tone, bright gemstones like orange, green, and pink do the trick, whereas, for darker skin tone, the white, red, and cool azure blue colour is ideal. Calm colours like shallow-water blue, serene yellow, ash gray, and sunset orange work best for tanned or brown skin tone. The same colour contrast will work when you’re picking up Meenakari jewellery.

It is no surprise how few people know about their face shape. But it is important to consider it before going for a choker set or a Rani Haar so that it compliments your look. Some of the many face shapes you'll come across are oval, long, round, square, heart, and diamond.

An oval-shaped face has a wider forehead, prominent cheekbones and is an ideal face shape. A long-shaped face has slightly elongated features from forehead to chin, with a prominent chin. A round-shaped face is almost the same in length and width and is widest at the cheeks. 

A square-shaped face is the same in width at the forehead, cheekbone, and jawline, and jawline is a prominent feature. A heart-shaped face has a pointy chin, and its forehead is a prominent feature. A diamond-shaped face is widest at the temples, and the face is highly angular.

Now that you know your face shape let's understand the jewellery style that'll suit you. If you have an oval face, you can wear almost any necklace shape, be it a short choker or a long satladas. If you have a round or a square face, consider wearing longer, looping necklaces, like Rani Haar and Satladas. 

A heart-shaped face needs short necklaces, like a bold pendant on a short chain or a triple-strand choker. If you have a diamond-shaped face, consider wearing a choker, collar, or princess length set.

Now that you’ve your wedding jewellery sorted, it’s time to look at some more recommendations that’ll complete your bridal trousseau. We’ve listed down sarees, lipsticks, nail polishes, and skincare products that will cover your post-marriage requirements.

With all the top Indian jewellery brands listed above, we hope to take away your stress of finding the perfect jewellery. All the brands listed above are famous labels on Instagram that are trusted by influencers, celebrities, and regular audiences.

Author: Srishti Sikka