Cosmetics and skincare

Recommendation Service

  1. TOP
  2. Cosmetics and skincare
  3. 10 Best Mascaras in India 2023 (Maybelline, L’Oreal, and more)
  • 10 Best Mascaras in India 2023 (Maybelline, L’Oreal, and more) 1
  • 10 Best Mascaras in India 2023 (Maybelline, L’Oreal, and more) 2
  • 10 Best Mascaras in India 2023 (Maybelline, L’Oreal, and more) 3
  • 10 Best Mascaras in India 2023 (Maybelline, L’Oreal, and more) 4
  • 10 Best Mascaras in India 2023 (Maybelline, L’Oreal, and more) 5

10 Best Mascaras in India 2023 (Maybelline, L’Oreal, and more)

People spend hours looking for that perfect hair styling product or blush, as they can make or break their look. Similarly, picking the right mascara to give your eyelashes enough volume, length, and strong curls makes all the difference. From different brush shapes and styles to unique bristle volume, there are various mascaras available to choose from.

Even the endless names of cosmetic brands, such as Maybelline, L’Oreal, and Lakme, don't make buying decisions easy. So, here, we are going to list out the 10 best mascaras in India, selected by comparing price, functions, customer reviews, etc., to help you find the one that’s right for you!

Last updated 23/03/2023
mybest IN
Editing Team
mybest IN

mybest editing team consists of experienced members who have backgrounds in writing, editing, translation, and more. We are dedicated to researching what makes a product or service the best to users in India in order to create top-quality articles. From skincare, to kitchen appliances, and to DIY supplies, our mission is to find the best ones for you.

mybest IN's Profile
…Continue reading
  • This content is independently produced by the mybest team. We may receive free products and services from brands and manufacturers and/or place ads, but these do not influence our content and product rankings.
  • For more information, please see mybest content policy
The products and services listed are ranked independently by the editorial team based on the relevant research (as of 15-03-2023).

Table of Contents

How to Choose a Mascara in India – Buying Guide

Mascara can help accentuate your eyes by making the whites of your eyes look whiter after an all-nighter. You can create a sultry, dramatic, or simply a refreshed look with the right wand by your side. Each product, whether the type of a brush or a formula, has its selling point. We will explain the types of mascaras out there in detail to help you achieve the look/effect you want on your lashes.

① Choose a Formula Based on Your Lash Type and the Desired Look

Mascaras come in different curves and brush styles, and based on the look you desire and the type of lashes you have, you can choose the one that suits your style. Once you get the right product, you just need to learn the art of applying it for maximum effect. So, here’s what to look for to achieve the look you prefer.

Volumising Formula for Naturally Thin or Fine Lashes

Volumising Formula for Naturally Thin or Fine Lashes

If you have naturally thin or fine lashes, you will want to choose a mascara that adds volume to them. Thicker mascara liquid texture with bristles that are wound closer together will make lashes appear fuller and longer. Some volumising formulas when paired with neutral makeup, can give you more natural-looking lashes too.

Why we choose bristles wound closer together? That’s because spacing in between the bristles will leave too much product on the lashes, making them look clumped. Therefore, the bristles should be stiff and long so they don’t leave a mess behind. Maybelline New York Volume Express Colossal Mascara is a great mascara for this lash type.

Curling Formula for Long Lashes

Curling Formula for Long Lashes

Curling formula is generally used to enhance the natural length of your lashes, making your eyes look bigger and brighter. If you have longer eyelashes that are so straight that they point downwards, you’d need a curling formula to give them a little lift. This formula is typically thicker than the rest and contains filming polymers.

Polymers such as polyvinylpyrrolidone (PVP) envelop each lash by creating a film around them. Once you apply the product, these polymers contract, causing eyelashes to shrink and lift. For precise application of curling mascara, comb your lashes to the side, pulling up and out for a ‘cat eye’ look. This will concentrate the mascara onto the outer lashes, omitting the need to apply liquid eyeliner.

Lengthening Formula for Thick and Coarse Lashes

Lengthening Formula for Thick and Coarse Lashes

Long lashes add extra oomph, without all the drama, which is perfect if you’re going for a first date. If you have thick and coarse lashes, using a lengthening formula will add definition and visible length to your lashes.

This formula also works for those who prefer a more natural look, without extra volume. L'Oreal Paris Telescopic Original Mascara is a perfect pick to add length to your thick lashes. The mascara wand easily adds and pulls mascara through coarse lashes.

② Choose Your Wand Shape

Choosing the right mascara brush is another important aspect of deciding whether you want more dramatic-looking lashes or curved and natural-looking ones. Depending on what type of brush you choose, you can see the subtle difference in application and volume. So, let’s study some of the common mascara wands available in India.

Thick Wands Add Volume

Thick Wands Add Volume

If you’re looking to add volume to your lashes then the bigger the brush, the better it is. Thick wands are filled with dense fibres that pick up lots of product that is easy to build up and create fuller lashes. Thick wands work well with pretty much every type of lash but are particularly good for those with thin lashes.

Maybelline New York Volume Express Colossal Mascara manages to catch every lash, no matter how short or fine. For precise application, hold the wand horizontally, angle chin up, and blink into the wand to deposit colour at the base of your lashes. Then wiggle it from side to side to coast middle and top. To build even more volume, turn the wand vertically and go lash by lash from root to tip.

Skinny Wands Add Length

Skinny Wands Add Length

If you want to add length and work on the detail with one mascara, this is it. The shape is versatile; the middle section gives length while the tip can be used to work on bottom lashes and the corners of your eyes, without making a mess.

The thin wand of the brush grabs the lashes right at the base, coating each lash evenly from the bottom to the tip, making them look naturally longer. M.A.C’s Extended Play Gigablack Lash is a perfect skinny brush mascara that will give a seamless coating from root to tip.

Curved Wands Ensure Over-All Coverage

Curved Wands Ensure Over-All Coverage

The curved wand is great for beginners as it gives a quick and easy application. The shape is created to fit your lashes naturally so that one brush can be used to curl your lashes and give them volume. Nykaa Lash Talk Curl Power Curling Mascara helps add drama and curl to your lashes.

Curved wands are like a contour for brushing the lashes. They hug the natural shape of your lashes, adding product from the root to the tip. While applying, make sure to wiggle the wand mid-stroke so that it covers every lash.

Tapered Wands Add Volume and Definition

Tapered Wands Add Volume and Definition

Tapered wands, also known as heart-shaped or cone-shaped wands are arched on both sides of the applicator to give a dramatic look to your lashes. The brush holds most of its volume at the base and is therefore used to lift the hair on the outer corners, giving you a wide-awake look.

The thin bristles on the top of the wand are ideal for plumping and separating individual hair, and coating bottom lashes. This type of mascara is therefore a perfect pick for those who love intense and dark mascara. 

Ball-Shaped Wand Will Give Your Lashes a Defined Finish

Ball-Shaped Wand Will Give Your Lashes a Defined Finish

If you’re someone who’d spend time creating a custom look, detailing individual lashes then a ball-shaped wand is for you. It is an unconventional wand-style that was discovered by Givenchy more than 10 years ago. The brand believes that using a ball-shaped wand to go section by section in small sweeps is better than doing one-swipe mascara.

This gives more definition and makes it easy to get to the hard-to-reach areas. Givenchy’s Phenomen’ Eyes Renewal is a mascara with a ball-shaped wand that will give you a defined finish. Hold the wand vertically at the base of your lashes and wiggle while making your way to the top.

Hourglass Wands are Versatile

Hourglass Wands are Versatile

The hourglass shape allows the uneven amount of formula application on your lashes. Because of this unique shape, you can control volume and length, and add curls easily. Another great point is that an hourglass wand can work on details.

Too Faced’s Better Than Sex Mascara is a perfect example of an hourglass wand that will leave you with intense, oversized, and defined lashes. This wand style tends to add a lot smoother layer than traditional wands and work great if you want to apply multiple coats. If you master this brush, you can do a lot with it, along with giving an artistic touch to your lashes.

③ Decide the Bristle Material: Nylon or Silicone

Decide the Bristle Material: Nylon or Silicone

Now that we’ve talked about the shape and formula of mascara, it is important to discuss the bristle material. Mascara bristles are generally made up of two materials – volumising nylon brushes and precise silicone bristles. Where traditional nylon brushes are fluffy and great for volume, silicone bristles are thicker and a little stiffer.

Nylon brushes grab the lashes well, making application easy. But they are not always good at covering individual hair. However, silicone bristles are available in a wide range of shapes, sizes, and bristle density, making them suitable for different lash types. Also, they are great for lash separation, covering individual hair.

④ See if a Waterproof Formula Works for You

See if a Waterproof Formula Works for You

If you live in a humid region, you really want to avoid raccoon eyes, especially if you have an office event or a wedding to attend. So, it is important to choose a formula that is waterproof. This formula comes in handy for those who complain about their mascara running off or creating smudges around their eyes when they sweat or have frequent cry sessions.

These mascaras usually contain a water-resistant silicone called dimethicone that ensures that your mascara doesn’t run down or smudge. But it gets extremely difficult to remove these mascaras as only an oil-based cleanser can remove it properly. So, make sure you get a waterproof product only if it’s really necessary. 

10 Best Mascaras in India

Now, let’s take a look at the 10 best mascaras in India. We’ve listed the products based on their customer reviews, quality, and improved wand shapes from quality brands like Lakme, Revlon, Lotus, and more. So, let’s get reading.
Click to purchase


Eyeconic Curling Mascara

Lakme Eyeconic Curling Mascara 1枚目

Add Natural Volume to Your Lashes


L'Oreal Paris

L'Oreal Paris

L'Oreal Paris L'Oreal Paris 1枚目

Mascara for an Instant Lash Lift


Maybelline New York

The Colossal Waterproof

Maybelline New York The Colossal Waterproof 1枚目

Washable, Collagen Infused Formula


Lakme' Absolute

Flutter Secrets Volumizing Mascara

Lakme' Absolute Flutter Secrets Volumizing Mascara 1枚目

Fine Bristles to Volumise and Define Lashes


Maybelline New York

the Hyper Curl

Maybelline New York the Hyper Curl 1枚目

Curl Lock Formula that Lasts Up to 18 Hours


Too Faced

Better Than Sex Waterproof Mascara

Too Faced Better Than Sex Waterproof Mascara 1枚目

Ideal Travel-Size Mascara



Water Tight Mascara

Revlon Water Tight Mascara 1枚目

Tear-Proof, Sweat-Proof, Humidity-Proof Formula


Lotus Herbals

Maxlash Botanical Mascara

Lotus Herbals Maxlash Botanical Mascara 1枚目

Want Natural Touch? This is Your Type



Zoom and Whoosh Mascara

Colorbar Zoom and Whoosh Mascara 1枚目

Get Naturally Defined Lashes Instantly



Ultra Lash Mascara

Coloressence Ultra Lash Mascara 1枚目

Budged-Friendly Mascara That Does the Job

Product details

LakmeEyeconic Curling Mascara


Add Natural Volume to Your Lashes

This is one of the most popular mascaras in India. The unique brush shape fits lashes perfectly, giving you an intensely curled look. The bottom of the brush is designed to allow smooth strokes, grabbing all the lash hairs in one go, right from the roots. It also reaches the inner corner of lashes easily.

Lakmé Eyeconic Curling Mascara is a lightweight formula that contains D-Panthenol moisturiser to keep lashes soft throughout the day. The mascara is waterproof but is still easy to remove. It is available in two colours - black and royal blue, and customers love both of them. Some loyal users have been using the product for over three years and have loved its ease of application and stay.


L'Oreal ParisL'Oreal Paris


Mascara for an Instant Lash Lift

If you're looking to add volume and intense length to your lashes, L'Oreal Paris' Voluminous Lash Paradise mascara will be your go-to partner. With its hourglass-shaped brush and 200+ soft bristles, the mascara gives an instant lash lift, giving it a fluttery effect. Another advantage is that the product gives the desired result in a single stroke.

The mascara is made up of caring ingredients, including balmy formula, castor oil, rose oil, and cornflower extract. The balmy formula is infused with natural oils and black pigments to avoid flaking and smudging. Castor oil keeps the lashes hydrated and nourished, rose oil is rich in fatty acids and boosts the growth of lashes. Cornflower extract keeps the lashes soft and hydrated, making to healthy-looking.  


Maybelline New YorkThe Colossal Waterproof


Washable, Collagen Infused Formula

This is another perfect mascara for beginners. It is affordable and gives great volume and length. The brush is standard thick-shaped, which means it plumps lashes instantly, without any clumping. The mascara contains collagen - a protein responsible for healthy joints and skin elasticity that helps lengthen the eyelashes.

The Colossal Waterproof mascara by Maybelline New York is an Ophthalmologist tested product and is also suitable for contact lens wearers. It is also a smudge-proof and waterproof formula that makes customers love it even more.

Lakme' AbsoluteFlutter Secrets Volumizing Mascara


Fine Bristles to Volumise and Define Lashes

With a waterproof formula and smudge-resistant properties, this mascara is perfect for you if you're always on the go. The thick bristles on this mascara can give amazing volume, even on thin lashes. It does not clump up the lashes since the formula dries quickly. It is an ideal product to create natural and gorgeous lashes.

Customers praise how much it gives volume and how easily it does. They tend to be repeating users and are satisfied with the lasting power and price of the mascara. Lots of customers mentioned how it is not waterproof. However, it might not work well with sweat and tears.


Maybelline New Yorkthe Hyper Curl


Curl Lock Formula that Lasts Up to 18 Hours

This popular product by Maybelline can make your lashes look perfectly curled up, with just one sweep. It creates a dramatic look, which could be perfect for a date night, or a night out with friends. The hypercurl formula builds 3 times the volume and curl the lashes that last for up to 18 hours.

Customers reviewed this product high, noting the fresh, confident lash lift look during the day and intense, dramatic volume during the night. Even with oily fingers (of course, it all depends on how oily your finger is), the product does not smudge off. However, this means it is hard to wash it off at the end of the day.

Too FacedBetter Than Sex Waterproof Mascara


Ideal Travel-Size Mascara

Too Faced is an international brand that recently got launched in India. Owning to the brand's popularity outside India, it has gotten immense love among Indian customers as well. Its Better Than Sex Mascara is a weightless, long-lasting formula that's easy to use. The waterproof intensely black, volumizing mascara comes in a travel-size pack that is ideal for someone who's always on the move.

Its brush has an hourglass-shaped wand that reaches the outer corners of lashes, pulling them up and out with each swipe. If you're looking for a volume and a dramatic look, this mascara will be perfect for you. It contains porcelain flower extracts that condition and moisturise your lashes. It is also a collagen-infused formula.


RevlonWater Tight Mascara


Tear-Proof, Sweat-Proof, Humidity-Proof Formula

Tears, sweat, and humidity, nothing can be an issue with Revlon's Water Tight Mascara. This product offers complete protection from water and is smudge-resistant. The shape of the brush is kind of tapered, which means you can work on the details, even around the roots to get defined lashes.

So, you can create a fierce look with Revlon's mascara. But here are some points you should know - the mascara does not smear, but it also takes more effort to come off. Your skin might not like how strong the formula is., especially if you have sensitive skin.

Lotus HerbalsMaxlash Botanical Mascara


Want Natural Touch? This is Your Type

This mascara from Lotus Herbals is enriched with botanical extracts, including Hamamelis Virginiana (witch Hazel), Lavandula angustifolia, and Symphytum officinale leaf extract. This could be kind to your lashes depending on your skin type. It is natural, yes, but some people might be allergic to the ingredients. If you have had some allergic reactions to cosmetic products, make sure to check the ingredients.

Customers love this product for the fact that it has natural ingredients. However, because of this, some people find the formula to be less water-proof than the rest. If you are planning to go see a tear-evoking film, you might not want to use this mascara.

ColorbarZoom and Whoosh Mascara


Get Naturally Defined Lashes Instantly

This fast-drying mascara by Colobar is perfect for women who have no time to waste. The formula dries quickly, allowing you the comfort of getting the shape you want, along with the volume and length. Also, if you're new to the world of mascara, this will be a great beginner's product.

Customers love this product for how it can define lashes without being so sticky. In other words, the formula tends to get dry in the container faster as well. You need to make sure to put the cap on tightly. If the formula is stuck on the lid and cannot close well, it is better to clean it from time to time.

ColoressenceUltra Lash Mascara


Budged-Friendly Mascara That Does the Job

This affordable mascara from Coloressence has an hourglass wand that allows you to apply the formula easily to upper and lower lashes. Some people prefer to have only the upper lashes done, but this effectively works on the lower lash as well.

Customers are happy with the price and the formula. It is water-resistant and gives a good volume to the lashes. The formula is on the creamy side, which doesn't suit every type of customer. If you prefer a light formula then this might not be an ideal pick for you.

More Products for a Flawless Makeup

More Products for a Flawless Makeup

Mascara is one of the many makeup products that help you achieve the desired look. If you want to browse more such products, check out our articles below for recommendations.


The type of mascara you use can dramatically change the way you look. So, why not get the best kind for your lashes to give you a perfect finish. We hope this article helped you with the recommendation you were looking for.

Author: Srishti Sikka

Top 5 Mascara

No. 1LakmeEyeconic Curling Mascara

No. 2L'Oreal ParisL'Oreal Paris

No. 3Maybelline New YorkThe Colossal Waterproof

No. 4Lakme' AbsoluteFlutter Secrets Volumizing Mascara

No. 5Maybelline New Yorkthe Hyper Curl

View Full Ranking

When you purchase products mentioned in the article, part of the sales may be returned to mybest.
The descriptions of each product is referenced from the content available from the manufacturer, e-commerce sites etc.

Related Articles

Popular articles

Search by category